Where To Buy The Kim Kardashian Makeup Line
Update 04/04/2022:
It'southward been a busy sometime yr for Kim Kardashian. From finalising her divorce from Kanye West to launching the new Kardashians show and wearing just nearly every custom Balenciaga look in between, it doesn't appear that the 41-yr-former American star takes a day off.
What'southward more than, it looks like Kardashian has been making moves backside the scenes with her beauty brands as well. On 2 April, the Instagram for KKW Fragrance posted a statement confirming the make would be shutting downward for proficient, or rather, to make way for a new 1.
In the statement, Kardashian explains that she is shutting downwardly all previous iterations of her beauty line, and so that; 'We can relaunch fragrance in the future under a brand new name - and under a new web store where you purchase from all beauty categories nether one site.'
This doesn't come as a consummate daze for followers of the Kardashian beauty line, who accept already seen the discontinuation of KKW Beauty, with many assuming she wanted put altitude between her former married name, Kim Kardashian West, and her business ventures going frontward.
With reports last twelvemonth that the mother-of-four has filed for a trademark nether 'SKKN', we think it's pretty safe to assume that this will an umbrella brand which all of her revamped dazzler lines will fall under, including a brand new skincare line which was hinted at in the trademark filing.
Until and then, we'll exist making the most of that twoscore% off sale, thanks very much.
If y'all thought 2021 was brimming with brand new celebrity beauty lines (Hailey Bieber, Priyanka Chopra, Harry Styles, Machine Gun Kelly... the listing goes on), then caryatid yourself for 2022.
Kicking the year off with the first major A-list launch is Kim Kardashian. Confused, nosotros were too. KKW beauty already exists, right? Well, sort of. Never one to miss an entrepreneurial opportunity, Kardashian is giving her old KKW beauty line a full overhaul - think new products, new packaging, and, more than significantly, an entirely new proper noun. In fact, KKW beauty doesn't actually exist anymore.
Enter SKKN. In line with her contempo 'single status' filing as role of the divorce proceedings from husband Kanye W, the dazzler mogul is rebranding her former dazzler line that referred to the initials of her married name, Kim Kardashian Westward, and creating an entirely new dazzler concept called SKKN.
The line itself isn't brand new news, in fact, WWD reported Kardashian filing a trademark for 'Skkn by Kim' back in March terminal year, however, it was originally rumoured to be a new skincare line in addition to KKW.
Since then, KKW has ceased to exist, with the brand's Instagram account posting 'Nosotros're currently away working on a new, more modern, elevated and sustainable brand and customer experience - the style Kim has e'er envisioned', in August 2021. Perhaps a few clues as to what SKKN volition incorporate.
If the original trademark filing is anything to go past, SKKN will include a full roster of 'skin care, hair care, nail care, and supplements categories,' plus 'skin and hair tools, equally well as home products.' In other words, Kim's doing it all.
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As for the name, the mum of 4 is nonetheless to reveal what SKKN stands for, withal, in true Kardashian style, in that location has already been controversy attached to the new moniker. Possessor of New York spa and dazzler center SKKN+, Cydnie Lunsford, is currently undertaking legal activeness against the 41-year-old, issuing a cease and desist letter of the alphabet for the unauthorised use of her brand name. Currently the issue remains unresolved.
Watch this space for more than data on Kim'south SKKN rebrand every bit information technology happens.
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Source: https://www.elle.com/uk/beauty/make-up/a38693080/kim-kardashian-skkn-rebrand/
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