How To Create A New Mailchimp Audience

Synchronize your MailChimp lists with custom Facebook Audiences. Automatically.

Most sales professionals would agree that online marketing tools are an amazing asset to their work. Except for one thing…..these tools don't talk to each other to sync data and often times you must use several different tools to get one job done. But what if they could? Well, in this post I'm going to show you how to setup a system that listens in for new subscribers on your Mailchimp list and automatically adds them to a custom Facebook audience. Let's go!

You will need to start by logging in and creating a new Stamplay app.

1.1 Adding Mailchimp Subscribers To Facebook Custom Audience

In your Stamplay app, go to Flows
Select Mailchimp from the dropdown and check the box labeled "New Subscriber".

Click Connect and enter your Mailchimp account credentials when prompted.

Select your Mailchimp list from the dropdown.
Copy the webhook URL to your clipboard.

Go to your Mailchimp account, select a List > Settings > Webhooks .
Choose Create new webhook, then paste the webhook URL in the Webhook URL input field.

Make sure to check all the checkboxes for updates and changes via the API. Click Update.

Go to your List and choose Add Subscribers > Add New Subscriber .
Enter an email address and name for new subscriber. Click Subscribe.

Back in your Stamplay app editor, select Add Action.
Then, select Facebook Audience from the dropdown and check the box labeled "Add to Audience".

Click Connect and enter your Facebook account credentials when prompted.

In the Account field, select your Facebook account from the dropdown.
For the Custom Audience field, select your audience from the dropdown.
Enter a valid email in the Email Address field. You can insert dynamic values ("{{ }}") by using the dropdown field to the right of each input field.

Assign the Flow a name and save it.

1.2 Checkpoint

Activate the Flow by adding a new subscriber in your Mailchimp account.
Then head over to your Facebook Audience and view the subscriber added!

1.3 Make it sync!

Go back to your app on Stamplay and create a new Flow.
Then, select Mailchimp from the dropdown and check the box labeled "User Unsubscribed".

Select the Mailchimp List from the dropdown, no need to worry about the webhook as we already configured that in step 1.1.

Next, select Add Action.
Then, select Facebook Audience from the dropdown and check the box labeled "Remove from Audience".

In the Account field, select your Facebook Ads account.
For the Custom Audience field, choose your audience by it's name.
In the Email Address field, enter the Mailchimp subscribers email address. You can insert dynamic values ("{{ }}") by using the dropdown field to the right of each input field.

Assign the Flow a name and save it.

Conclusion

As you can see, we were easily able to integrate 2 APIs and set up an automated Flow system that adds new Mailchimp list subscribers to a Facebook custom audience in no time at all, no code required! This is just a small fraction of what you can do with API integrations on Stamplay, and we hope that you'll stick around to explore more of the platform.

For any questions regarding Stamplay, feel free to shoot us a tweet at @stamplay. Also, you can join our Stamplayers Slack channel for real-time updates and community support! Happy Coding!